Not only because it has a very catchy music but because I associate myself with it to a great extent.
I love each and every concept used in this ad;the casting,direction,expressions of actors,perfect timing of the dance steps,music and much more.
Those who do not like this ad I think they have not got the real meaning of it :).Let me share my say on this exceptionally rocking ad.
Oh My !!! Even while writing this post I am continuously listening to its tune... n it's driving me mad... hehehe.I am filled with excitement and joy.:)
This is one of the new Airtel Ads named 'The Street Dancer'.The other one is 'Endless Goodbyes',but I like this one more.
The ad begins with showing a young lad dancing on a busy street.He is doing 'Street Break Dance' when a 'Busy Female Executive' spots him.She cant take her eyes off his super dancing and starts enjoying it. She also notices that this entertainer follows her in every direction she goes ( at 0:18 sec in the video ).She checks her watch ( at 0:28 sec in the video ) and moves on for work,as she can't afford to stay longer.But this dancer now follows her through the crowd and catches up with her.She smiles seeing the boy who makes her happy and who is her favorite entertainer now.He continues dancing while the lady is walking.They both move together enjoying every moment.
The end of this ad shows many busy people in the background moving with their own favorite entertainers.At 0:50 sec in the video, notice two tall clowns,one in red trouser and the other in black, walking with a man.Just in front ,two dwarfs fighting and following a man wearing purple sweater( the ad is shot predicting winters :) .Another entertainer( I see she is a lady ) is shown playing with fire torch moving across the street.This commercial ends with a voiceover stating that in Airtel's world entertainment will never stop, followed by the tag line , 'Dil Jo Chahe Paas Laye.'
The color scheme used in the ad is very apt for the winter season.The green jacket of the street dancer, black formal outfit of the lady,rest being the shades of purple and grey.One word 'PERFECT'.
The addicting song is composed by none other than Mr. A.R. Rahman.The street dancer role is played by Harihar Das from India's Got Talent Khoj 2.The female model is American actress and song writer Demetria Devonne 'Demi' Lovato.
For those wondering how I associate myself with this ad,here I disclose:
I see myself as the busy lady and my 'Street Dancer' is TWITTER ;).
I thank the whole team of Airtel ,especially the ad makers (Mr. Maneesh Rangra,Mr.Adrian Miller,Mr. Mohit Beotra,mr. Ashish Khazanchi,Ms. Shweta Khosla and the entire team ) for bringing up such a wonderful wonderful video and for charging me up all over again.
N.B. Kindly feel free to share your views on the ad and also on my post :)
